website advertising

   A few facts: 

  • 85% of all traffic on the internet comes from the search engines.

  • Most internet users only look at the first page or the first 10 to 15 listings of the search results.

  • Search Engine Advertising has the highest ROI (Return On Investment of your advertising budget) of all mediums.

We offer expert team management on the following INTERNET MARKETING platforms.

 

       I.  SEARCH ENGINE MARKETING:

 

                   SEARCH ENGINE ADVERTISING


Our Search Engine Advertising programs have enabled our clients to increase their sales with the guaranteed placement of their website listings at the top of the search results pages on all of the search engines including Google, Yahoo, Bing, AOL, Excite, Ask, etc.  Our single contact service allows placement of your website ad on just one or on all of these search engines and includes full management of keyword creation, bidding, tracking, and consolidated billing into one monthly budget for all. 

 

The cost for Search Engine Advertising is determined on a pay-per-performance basis, meaning that you are only charged when a potential buyer actually enters your site.  We also optimize the call-to-action elements of your website so that it reaches its greatest sales potential.  This medium generates the highest ROI, or return on your advertising dollar.

We match your trading area to the Search Engine geography that you need, from a 10 mile radius around your location to larger areas such as by city (MSA), television signal reach (DMA), region, or the entire USA. 

Detailed tracking of the responses is a complimentary feature we provide by using Reachlocal technology, a patent-pending system that tracks the visitors to your site and then reveals the identity of those shoppers who have made any response, whether by phone, email, or a completed form.  As an option, we record the phone calls so that you can listen to the effectiveness of your sales staff.  Daily reports and access to the tracked information online allows you to respond immediately to otherwise missed sales opportunities.

                SEARCH ENGINE OPTIMIZATION:

Athough not as geo targeted and position specific as Search Engine Advertising, the 'organic' manipulation by Search Engine Optimization is yet another means to achieve favorable positioning of your website listing near the top of the search results pages.  The positioning is not guaranteed and more difficult to achieve because of the extensive keyword embedding and constant monitoring but there are certain cost benefits worth considering.  Let us perform a needs analysis of your website in order to obtain the desired positioning for the least cost.  

II.  INTERNET DISPLAY ADVERTISING AND VIDEO

We find where your potential customers are visiting online and then, using Comscore and other psychographic tools and DoubleClick,  we place your message precisely where it will achieve maximum results.  Whether it is standard placement or rich media we can negotiate the lowest rates in placing your ad or video (your own or of our production) anywhere on the Internet.

III.  ONLINE INTERNET YELLOW PAGES:

The Internet Yellow Pages such as Yellowpages.com, Superpages.com, Citysearch.com, and all others provide another form of online search.  It is where the ready-to buy shoppers go, and we can prove it.  Let us create and manage all the aspects of your online Yellow Pages advertising program, from free listings to premium position campaigns.  

IV.  SOCIAL MEDIA MARKETING:

Getting connected with everyone is now a 'must', mainly because of the social networking sites such as Facebook, MySpace, Linked In, Twitter, and the many others that have created the means to do so.  Are your customers aware of your commitment to them beyond the sale?  Perhaps, but a friendly Facebook invitation actually gets you closer to them than any post sale mailing or followup, other than a phone callLet us get you strategically connected and watch your CRM efforts start to generate greater returns where it counts the most.

V.  MOBILE ADVERTISING:

Cell phones are accessing the internet at an exponential growth rate. We can place your message where it can be seen on large, targeted mobile ad networks as well as the thousands of new apps developed for iPhone, Blackberry and Android enabled smart phones.

VI.  PROXIMITY MARKETING:

Imagine the technology whereby an advertiser pushes its message in multi-media format to an accepting cell phone as it comes within proximity of your store, product on a shelf, kiosk, trade show booth, sports stadium, restaurant, or any venue seeking to reach near-by traffic.  We have that technology now and it is reaching new customers who respond for our clients while providing optimum ROI.

VII.  EMAIL MARKETING: 

Gaining respectablility with double opt-in access, demographic profile targeted email is now a viable medium that is affordable and produces a high ROI. 

DON'T HAVE A WEBSITE YET?  We will provide a website page free of charge or a customized, multi-page website for a minimal fee so that you can experience the benefits of our search engine advertising and marketing programs.  

Call us today at  800 725-6898  to make your website start working for you immediately!

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    The Marshall Group Media, Inc.
     2121 Corporate Square Blvd.
    Jacksonville, Florida 32216

    Call  800 725-6898

     

     

            C. 2008 The Marshall Group