The telephone publishers pay our firm to provide the following services to advertisers whose programs consist of directories in more than two states. If your trading area is within one or two states and you have plans to expand, we want to provide these  services in order to help you grow. 

Our services include:

• Program development with specific strategies to reach your goal using our extensive array of marketing research tools.
  
  
• A demographic profile of your customer is revealed as we learn about your products and services, setting a strategy in place in order to target your market and reach your goal of increased sales.
• Directory selection is made based on the potential of each directory to reach your customers.  Third party usage studies are coupled with the specific coverage of your customer demographic profile.  Relevant classified headings are then researched and weighted according to potential response. 
• We track your competitors programs through Tear page analysis and adjust the strategy as needed.
• Budget setting and allocation of costs for each directory are made.
• Mapping for visual clarity of reach and scope is generated with overlaid demographic research specific to your targeted prospects.
• Response specific mechanisms are utilized to gain greater share of voice.
• Ad copy is professionally designed using persuasive graphics, text, and creative content.
• Ad proofs are rendered for approval of content accuracy.
• Cost reducing strategies including use of all of free, bonus, and other publisher offered rate and prove-it-in-kind discount incentives are selected and incorporated into the plan.
• White Pages listing management by our accurate system completes the critical call-to-action element.
  
  
• Implementation of the program. 
   
  • We transmit all orders and finished ad composition directly to each of the publishers' order processing units using the industry's secure YPA-Elite system.
    
    
• Monitoring the program.
  
  
  • Ad tracking systems and mechanisms are enacted to identify buyers and to provide measured response for calculating ROI.
  • Reports are readily available to inform you of the program's ongoing status.
  • Constant program review to validate the program strategy includes addressing opportunities for advertising your new and changing products, adding new markets and locations, the use of new publisher offerings that bring added value to your program, analyzing methods for staying ahead of your competitors, and providing oversight of all costs in order to contain them within the approved budget.
  • Diligent program maintenance is ongoing and critical in order to achieve zero errors.
    
    
• Co-op advertising programs offered by your product suppliers are researched and employed.
  
  
• Dealer solicitation programs are created to provide manufacturers and distributors with a marketing partner to reach the end user.  Our specially targeted solicitation campaigns accomplish full dealer participation.
  
  
• Consolidated billing accompanied by detailed directory invoices and tear pages for proof of publication allows your accounting processes greater ease for immediate reconciliation.
  
  
• Internet Yellow Pages advertising programs that include YellowPages.com, Superpages.com, CitySearch, and others are offered in order to compliment your directory campaigns.  We manage all aspects from free listings to premium position programs.