See if you can relate to the following problem:

In 1979, a small but growing company was having difficulty managing its Yellow Pages advertising program. With branch locations in five states, the branch managers were placing expensive ads that did not produce the phone-ringing results that were promised by their local Yellow Pages reps. To add to the cost problem, the corporate offices could not control the payments of these ads because the charges appeared on the phone bills of each branch and thus were a headache to get a handle on; sort of like herding cats. In addition, there were two or three other phone books covering each of the cities by competing directory publishers.  That confusion started an even larger drain on the corporate coffers.  Bottom line; the Yellow Pages meant nothing but problems for this firm.  

Solution:

Since 1985, that company has never seen a local Yellow Pages rep because we are the single contact source for their entire Yellow Pages advertising program. We enabled the corporate office to have total control of the cost effective, high response generating advertising program that we developed and maintain for them.

Our recommendations for which directory to use were based on the potential of each directory to reach our client's future customers, the degree of presence of the client's competitors in each directory, actual third party usage studies of all directories serving the same population, and included budget considerations that included all bonus and incentive rates to stretch their advertising dollar.  Our monitoring technology for accurately tracking the responses enabled the client to be assured that the return on its advertising cost is always as desired.

Paying for our services was not an issue as the publishers (AT&T, Dex, Verizon, etc.) already paid us to provide them.   Upon learning what we could do to make their Yellow Pages program profitable to them, and that they were only responsible for the cost of the listings and ad space, they assigned their entire Yellow Pages advertising program over to our team of experts.

Our success in the Yellow Pages is now being matched by providing the same services to companies trying to reach those who are searching on Google, Yahoo, MSN, and other major internet search engines for their products and services.  Call us today at 800 725-6898.